relation of social factors with tendency towards fitness trends ideals among women in tabriz

iran’s culture is changing, and by these changes preference of fit body usually thin body is growing up among women. paying too much attention to fitness is the result of a consumer society, and to reach fitness and to have acceptable body size, women try different ways such as body building, aerobic, etc. so the current study aims to explore the social factors related with women’s tendency towards fitness trends ideals in tabriz. theoretical frame is made using theories of giddens, guffman, bourdieu, and feminism. population consists of women who go to the gym for fitness in tabriz. using survey and multi- stage cluster sampling, fifty-five gyms were chosen and 385 women in these gyms were selected using accidental sampling. the required information was collected by questioner prepared by researcher and data analysis was done by spss software. findings show that the average rate of tendency towards fitness trend ideals among women under study is 111/12. according to the two variable and multi–variable analyses, the variables of age, marital status, feministic attitude, cultural capital, and usage of media have meaningful statistical relation with tendency towards fitness trend ideals. also, results of multi-liner regression show that the variables of age, marital status, cultural capital, and media usage by having effect on the variables of feministic attitude have relation with the rate of tendency towards fitness trend ideals in tabriz. according to the results of multi- variable regression, these variables are able to predict 37 percent of changes in the rate of women’s tendency towards fitness trend ideals.